For as long as marketing has existed, there’s been an ongoing debate: Is inbound marketing better than outbound? My take: they’re both equally important. The real question isn’t which is better, but which is right for your business goals and audience at a given time. Let’s revisit the fundamentals before we decide where each approachContinue reading "Inbound vs Outbound Marketing: Finding The Right Balance"
What Is Digital Marketing & Why Does It Matter?
So, what exactly is digital marketing, and why does it matter? According to HubSpot, digital marketing encompasses “all marketing efforts that use an electronic device or the internet.” But the better way to answer why it matters is to look at your own behaviour. Chances are, you’re reading this on your phone, and within arm’sContinue reading "What Is Digital Marketing & Why Does It Matter?"
Journey to Success: How COVID-19 Reshaped The Marketing Landscape
Recently, I had the opportunity to share my thoughts on how the COVID-19 pandemic would impact marketing across Asia during a webinar with Successpedia Asia. For those unfamiliar, Successpedia Asia is a platform dedicated to sharing the real-life stories of entrepreneurs, their struggles, motivations, and journeys towards success. It celebrates ordinary individuals with extraordinary stories,Continue reading "Journey to Success: How COVID-19 Reshaped The Marketing Landscape"
Embracing Mindfulness: Finding Clarity Amid Uncertainty
On 21 April, I stepped out of my home for the first time in 15 days since the onset of the pandemic. My mission? To restock our most essential supply, desserts, the secret ingredient in maintaining my family’s well-being during Singapore’s Circuit Breaker. Initially, a sense of hopelessness hit me. Entire sections of public spacesContinue reading "Embracing Mindfulness: Finding Clarity Amid Uncertainty"
The Classic Gin & Tonic
Gin & Tonic (G&T) a popular drink in the mid-19th century and was made popular when the early British migrants turned to it as a preventive cure against malaria and scurvy.In those days, tonic water was heavily infused with quinine that was extracted from the bark of the "fever-tree" as it was shown to cureContinue reading "The Classic Gin & Tonic"