If I ever had to choose between having great ideas or having great people, I would always choose to get the right people in my team! An organization can only accomplish great things through its people! am super thrilled that…
Category Archives: Digital Marketing
The End of Broad Match Modifier: What It Means For Marketers
Introduced in 2011, the Broad Match Modifier (BMM) quickly became a favourite among early digital marketing professionals. It offered a perfect middle ground between the control of Phrase Match and the reach of Broad Match, a bridge between precision and exploration. To recap, the Broad Match Modifier allowed ads to appear when the specified keywords,ContinueContinue reading “The End of Broad Match Modifier: What It Means For Marketers”
Apple’s iOS14 Privacy Update: What It Means For Marketers And Measurement
In 2020, Apple announced that all apps in the App Store would soon require explicit user permission to track their activity across other apps and websites. This seemingly small update, known as App Tracking Transparency (ATT), was a watershed moment for digital marketing. From early 2021, any app that wished to track user data hadContinueContinue reading “Apple’s iOS14 Privacy Update: What It Means For Marketers And Measurement”
The Future Of Luxury Goods In A Post-COVID Era
COVID-19 has been a challenging time for everyone, but for luxury brands, it was akin to adding aviation fuel to an inferno. Retail sales had been on a gradual decline even before the pandemic, largely due to dwindling foot traffic and the unstoppable rise of e-commerce. Between 2014 and 2017, online sales grew tenfold, drivenContinueContinue reading “The Future Of Luxury Goods In A Post-COVID Era”
From Potatoes To Supreme: The Art Of Influencing Perception In Branding
Potatoes are the humble heroes of culinary delight. These unassuming lumps of starchy goodness have a remarkable ability to transform into baked, roasted, mashed, or fried creations that complement everything from steak to codfish. And while they’ve sabotaged many a Keto diet, we can’t deny their nutritious and delectable presence in countless dishes today. ButContinueContinue reading “From Potatoes To Supreme: The Art Of Influencing Perception In Branding”