For as long as marketing has existed, there’s been an ongoing debate: Is inbound marketing better than outbound? My take: they’re both equally important. The real question isn’t which is better, but which is right for your business goals and audience at a given time. Let’s revisit the fundamentals before we decide where each approachContinueContinue reading “Inbound vs Outbound Marketing: Finding The Right Balance”
Category Archives: Digital Marketing
What Is Digital Marketing & Why Does It Matter?
So, what exactly is digital marketing, and why does it matter? According to HubSpot, digital marketing encompasses “all marketing efforts that use an electronic device or the internet.” But the better way to answer why it matters is to look at your own behaviour. Chances are, you’re reading this on your phone, and within arm’sContinueContinue reading “What Is Digital Marketing & Why Does It Matter?”
Journey to Success: How COVID-19 Reshaped The Marketing Landscape
Recently, I had the opportunity to share my thoughts on how the COVID-19 pandemic would impact marketing across Asia during a webinar with Successpedia Asia. For those unfamiliar, Successpedia Asia is a platform dedicated to sharing the real-life stories of entrepreneurs, their struggles, motivations, and journeys towards success. It celebrates ordinary individuals with extraordinary stories,ContinueContinue reading “Journey to Success: How COVID-19 Reshaped The Marketing Landscape”