Author Archives: Terrence Quah

Singaporeans & Mental Health

I had initially planned to write about how I’ve been coping with the mental strain of being homebound for over a year. But as I reflected, I realised something significant had happened two years earlier, something that quietly changed how we, as a society, view mental health. Mental health remains a sensitive topic in manyContinueContinue reading “Singaporeans & Mental Health”

The End of Broad Match Modifier: What It Means For Marketers

Introduced in 2011, the Broad Match Modifier (BMM) quickly became a favourite among early digital marketing professionals. It offered a perfect middle ground between the control of Phrase Match and the reach of Broad Match, a bridge between precision and exploration. To recap, the Broad Match Modifier allowed ads to appear when the specified keywords,ContinueContinue reading “The End of Broad Match Modifier: What It Means For Marketers”

Apple’s iOS14 Privacy Update: What It Means For Marketers And Measurement

In 2020, Apple announced that all apps in the App Store would soon require explicit user permission to track their activity across other apps and websites. This seemingly small update, known as App Tracking Transparency (ATT), was a watershed moment for digital marketing. From early 2021, any app that wished to track user data hadContinueContinue reading “Apple’s iOS14 Privacy Update: What It Means For Marketers And Measurement”

Homemade Rosemary Butter Recipe

Compound butter refers to butter that has been mixed with different herbs or spices. They are a quick and easy way to bring your dishes up to the next level which can be made with minimal effort and stored in the freezer for months. As I have been cultivating Rosemary in my own herb garden,ContinueContinue reading “Homemade Rosemary Butter Recipe”