As a seasoned marketing consultant who has been immersed in the digital sphere since 2011, from both client and agency perspectives, Terrence believes that innovation is meaningless unless it solves real business problems.
A passionate advocate for digital literacy, he goes beyond strategy to help organisations harness technology for measurable business outcomes. Over the years, Terrence has advised and trained executives across South-East Asia, sharing his experience as a guest lecturer and Faculty Member at Kaplan Higher Education Institute (Singapore).
During his career, Terrence spearheaded the Digital Command Centre practice while expanding the Performance Media discipline, redefining how brands connect with audiences and manage their digital reputations. His ability to combine strategic vision with hands-on leadership has earned him multiple accolades, including Agency Account Manager of the Year at the Marketing Talent Awards (2019).
In his spare time, Terrence volunteers with local grassroots communities — or can be found on a nearby basketball court.
Career milestones…
Agency Account Manager of the Year
The Marketing Talent Awards celebrate individuals and teams who demonstrate excellence across Singapore’s advertising and marketing landscape.
At the inaugural event in 2019, Terrence was recognised for the measurable impact he created for clients such as Standard Chartered Bank, Royal Brunei Airlines, FrieslandCampina, DHL, Epson, and SMRT, among others.
Driving Award-Winning Work: 24 Honours in 12 Months
In 2018, Terrence took ownership of awards and case study submissions for Happy Marketer, determined to showcase the agency’s outstanding work.
By the end of the 2019 awards season, the Happy Tribe clinched 24 local and regional awards, becoming Singapore’s most awarded digital marketing agency that year.
Launching Happy Marketer’s Digital Command Centre
In 2017, Terrence led the launch of Happy Marketer’s Digital Command Centre, designed to empower CMOs and their teams to make data-driven decisions and manage online reputation proactively.
The practice enables brands to track customer activities across social media, search engines, blogs, and forums, uncovering the content consumption habits of the “silent majority” who read but rarely comment.
Leveraging cloud-based AI and predictive analytics, clients can now anticipate issues and take pre-emptive measures with confidence.